Privacy Policy

APRL& operates the aprland.co.uk website and all related content, features, products and services (the \u201cServices\u201d). By using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use and disclosure of your information as described below.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing and disclosure of your personal information.

Personal Information We Collect

When we refer to personal information, we mean information that identifies you or can reasonably be linked to you. We may collect the following categories of personal information depending on how you interact with us:

• Contact details — your name, billing and delivery addresses, phone number and email address.

• Payment information — card details, transaction records and payment confirmation, processed securely via our payment provider.

• Account information — your username, password, preferences and saved settings.

• Order history — items you have viewed, added to your bag, purchased, returned or exchanged.

• Communications — any messages or queries you send us, including customer care enquiries.

• Device and usage data — browser type, IP address, unique device identifiers and how you navigate the Services.

How We Collect Your Information

We collect personal information from the following sources:

• Directly from you — when you create an account, place an order, contact us or otherwise share information with us.

• Automatically — through cookies and similar technologies when you browse our website.

• From our service providers — who process data on our behalf to enable payments, logistics, analytics and customer support.

• From third-party partners — where permitted by law and in accordance with their own privacy notices.

How We Use Your Information

Providing and Improving the Services

We use your personal information to process orders, handle payments, arrange delivery and returns, manage your account, and personalise your shopping experience on aprland.co.uk. We also use it to improve and develop the Services over time.

Marketing and Communications

With your consent where required, we may use your information to send you promotional emails, updates and relevant product recommendations. You can opt out at any time using the unsubscribe link in any marketing email. Opting out does not affect transactional messages related to your orders or account.

Security and Fraud Prevention

We use your information to authenticate your identity, protect your account, detect and investigate fraudulent or malicious activity, and maintain the security of our Services. You are responsible for keeping your account credentials confidential.

Legal and Compliance

We may process your personal information to comply with applicable laws, respond to legal requests from authorities, resolve disputes, and enforce our policies and Terms of Service.

How We Share Your Information

We do not sell your personal information. We may share it in the following circumstances:

• With service providers — including payment processors, delivery partners, IT providers, data analytics and customer support platforms who act on our behalf.

• With marketing partners — to deliver relevant advertising. You have the right to opt out of targeted advertising based on your activity.

• With your consent — for example, when you use a social login integration or request us to share information with a third party.

• Within our business — with affiliates or in the context of a business transfer, merger, or acquisition.

• For legal reasons — to comply with legal obligations, respond to lawful requests, or protect the rights and safety of APRL&, its customers, or others.

Cookies and Tracking

We use cookies and similar technologies to improve your browsing experience, understand how you use our site, and serve relevant content. You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Services.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites and encourage you to review their policies independently.

Children

The Services are intended for adults and are not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with their data, please contact us and we will delete it promptly.

Security and Retention

We implement appropriate technical and organisational measures to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Rights

As a UK resident, you have the following rights under UK GDPR and the Data Protection Act 2018:

• Right to access — to request a copy of the personal information we hold about you.

• Right to rectification — to request correction of inaccurate or incomplete information.

• Right to erasure — to request deletion of your personal information in certain circumstances.

• Right to restrict processing — to ask us to pause the processing of your data in certain situations.

• Right to data portability — to receive your data in a structured, machine-readable format.

• Right to object — to object to processing based on legitimate interests or for direct marketing purposes.

• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting lawfulness of prior processing.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before actioning your request. We will respond within the timeframes required by applicable law.

International Transfers

If we transfer your personal information outside the UK or European Economic Area, we will ensure appropriate safeguards are in place — such as the UK's International Data Transfer Agreement or Standard Contractual Clauses — to protect your information in accordance with applicable law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the revised policy on our website with an updated effective date and notify you as required by law.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a complaint about how we handle your personal information, please contact us:

Email: hello@aprland.co.uk

APRL& is the data controller of your personal information for the purposes of applicable UK data protection law.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Last updated: May 2026